GM Canada Expands Buick lineup with Super Editions

By Bruno Bouchard

GM Canada Expands 2008 Buick Lineup with Super Editions of the Popular Lucerne and Allure Sedans

Oshawa, Ontario (April 28, 2008) – GM Canada announced today that Buick will increase its 2008 lineup with two new models available at dealerships now. The Lucerne Super and Allure Super reflect Buick’s commitment to bringing a greater variety of premium products to its customers.

“Lucerne and Allure Super models epitomize Buick’s new level of refinement that is drawing new customers to Buick,” said Marc Comeau, vice president of sales, service and marketing for GM of Canada. “Additionally, the Buick Allure is built right here in Oshawa at our quality award winning car assembly plant.”

Lucerne Super

Lucerne Super builds further on Buick’s tradition of delivering luxury, refined power and performance. It’s powered by the 4.6L Northstar V-8 engine that delivers 292 horsepower (218 kW) @ 6300 rpm and 288 lb.-ft. of torque (390 Nm) @ 4500 rpm. Further augmenting its driving character, Lucerne Super also features:

• New premium steering components for more precise steering and a higher level of responsiveness
• Higher-rate front and rear coil springs for improved stability and control
• Larger front stabilizer bar for improved roll control
• Magnetic Ride Control technology – recalibrated for even more driver control and performance, while further reducing body roll in cornering and lane changes
• Eighteen-inch aluminum wheels shod with P245/50R18 all-season radials 

Exterior Lucerne Super enhancements include new grille and front fascia, new rocker panels, new rear fascia, new exhaust tips and “Super” badge on the decklid. Lucerne Super is available exclusively in the following exterior colors: Dark Mocha Metallic, Gold Mist Metallic and White Diamond Tricoat.


Inside, Lucerne Super features a leather-wrapped instrument panel upper with French seam stitching; suede trim on the doors and on the standard heated and cooled front seats; heated real walnut wood-accented steering wheel; walnut wood shifter; a Nova Silver finish for the center stack; model-specific sill plates and premium floor mats. Additional premium amenities include a 280-watt, nine-speaker Harman Kardon sound system that includes a six-disc CD changer and MP3 player.

Lucerne Super customers may also opt for touch screen navigation; sunroof; Side Blind Zone and Lane Departure Warning safety-enhancing technologies; and 18-inch chrome wheels. Lucerne Super is available exclusively in Cocoa/Shale or Ebony interior trim and features a $47,690 MSRP.

Allure Super

Allure Super includes such design elements as a new waterfall grille, new hood and a new front fascia that incorporates a lower grille opening with chrome trim and chrome fog lamp bezels. It also includes new portholes - four per side - rocker moldings, rear fascia with integrated park assist sensors, 3.5-inch-diameter dual chrome exhaust tips, rear decklid spoiler and a Super badge. Starting MSRP for the Allure Super is $38,765.

Under the new hood lies Allure Super’s robust 5.3L V-8 small-block rated at 300 horsepower (224 kW) and 323-lb.ft (438 Nm) of torque, helping the Allure Super go from 0-100 km/h in 5.9 seconds. The 5.3L small-block V-8 uses GM's Active Fuel Management (AFM), an engine technology that seamlessly switches between four- and eight-cylinder power to save fuel.

To support the performance capabilities enabled by the V-8 engine, the Allure Super features a specially tuned suspension system for steering precision, improved ride control and feel, and increased braking performance. Bilstein monotube struts, larger front and rear rotors, high-precision steering gear, StabiliTrak, and recalibrated chassis controls help the Allure Super deliver confident handling and road manners, while also maintaining overall ride comfort.

Inside, the Allure Super exudes comfort and style, including front seats with increased seatback bolstering. All of the seats feature new, woven-embossed leather inserts. A unique woodgrain appearance accents the instrument panel, centre console, doors and gearshift knob. There are also exclusive instrument cluster graphics - including Super identification - new front sill plates, a silver finish on the instrument panel centre stack and Super-specific floor mats.

General Motors of Canada (GMCL) is engineering and manufacturing advanced environmental technologies ranging from Active Fuel Management (cylinder deactivation) and hybrid systems to E85 biofuel and fuel cell vehicles – more than any other auto company right here in Canada. Headquartered in Oshawa Ontario, GMCL employs more than 15,000 people nationwide. GM of Canada manufactures vehicles, vehicle powertrains, and markets the full range of General Motors vehicles and related services through 732 dealerships and retailers across Canada. Vehicles sold through this network include Chevrolet, Buick, Pontiac, GMC, Saturn, Hummer, Saab and Cadillac.

Source: GM Canada