Pricing Realignment for XJ and XK models in Canada

By Bruno Bouchard

Pricing Realignment for XJ and XK models in Canada

Effective May 1, 2008, Jaguar XK and Jaguar XJ prices will be repositioned to represent a new competitive position for Jaguar's flagship vehicles in the Canadian market place. New manufacturer's suggested retail prices will be as follows not including applicable freight and tax charges:


XJ8 $ 80,500

VDP $ 89,600

XJR $ 98,500

Super V8 $ 110,000



XK Coupe $ 92,300

XK Convertible $ 99,000

XKR Coupe $ 104,000

XKR Convertible $ 111,000